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Why use Salesforce?
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There was a requirement to effectively handle and analyze vast volumes of user data by every employee in the organization. By the term effective, it refers to methods that could be incorporated to improve customer satisfaction. This was when CRM, known as customer relationship management, was introduced, and it addressed the above issues.
Initially, customer relationship management (CRM) solutions were hosted on a company’s server. This became time-consuming and highly expensive. Such CRMs were also challenging to use.
The solution was to build an affordable and cost-effective CRM software and provide it entirely online as a service. This was the core idea behind Salesforce.
Linking functional areas such as customer service, marketing, sales and account management to this ecosystem will provide you with a holistic understanding of the customer. To this end, the world’s largest cloud platform, Salesforce, offers a variety of options. In this blog post I will be pointing out the five most important benefits of Salesforce.